It was a truly electric summer as we opened our newest Cantina, “DTLA,” in the heart of Downtown Los Angeles. A grand opening like no other, DTLA’s big night included a live DJ performance by L.A.-based Militarie Gun, free merch and unique giveaways. Nearly 750 guests stopped by the restaurant, from local foodies and social media influencers to Chamber members and news outlets!
“It was a really special moment for us, connecting the hip Cantina concept with such a vibrant downtown community,” says Sierra Burk, DRG’s Communications & Media Manager.
DTLA’s grand opening kicked off with an exclusive first look for VIPs, where Sean Tresvant, CEO of Taco Bell, was in attendance. Once we opened to the public, the first 50 attendees in line received raffle tickets for a chance to win the giveaways. And everyone that attended received Taco Bell swag!
Raffle highlights:
- One lucky guest won a custom Taco Bell-wrapped electric guitar
- A second winner received an L.A. Raiders Davante Adams signed football and jersey
“It’s one of the most exciting Cantinas that we’ve opened to date.” -SG Ellison, President & CEO
ALL OVER SOCIAL
According to Sierra, DRG’s marketing strategy for this restaurant opening was different. “We really wanted to dabble more on the social side,” she shares, given social media is the best avenue for reaching today’s Taco Bell enthusiasts.
And social buzz did wonders to show off our newest Cantina and events venue! Michelle Rome @michelleromephoto gave us a shoutout on TikTok. Jeffrey Woo @foodmento showed off our boozy drinks with a few food recommendations. And being highlighted by Eater L.A. really put us on the map!
ABOUT THE DTLA CANTINA
The Downtown L.A. Taco Bell Cantina brings DRG’s cross-country Cantina count to nine. Located at West Seventh and Flower Street, it officially opened July 25 in close proximity to where our famous taco brand was founded. Every DRG Cantina boasts its own vibe. Leaning into a historically iconic music scene — where legendary bands like Red Hot Chili Peppers and The Doors got their start — DTLA offers a relaxed yet elevated atmosphere. It aims to capture the essence of the city with music-centric decor and streaming Feed the Beat music videos. DTLA is also an event venue available for hosting private parties and events.
Stop by and hang out:
DTLA Cantina
801 W. Seventh Street
Los Angeles, CA
