Continuing our great race to the top, the 2024 DRG Leadership Summit was another hype-filled gathering of restaurant leaders from all of our markets. Inspired by the excitement of the upcoming Summer Olympics and the endurance of incredible athletes (watch the momentum build!), we called on employees to elevate their game in 2024!
DRG Goal Achieved: Highest-grossing Taco Bell in the world!
We’ve lit the torch for 2024, now let’s kick into high gear and make things happen!
Summit Highlights
Our 2024 Leadership Summit took place at Green Valley Ranch in Las Vegas, NV. Over 160 Area Coaches, Directors, Managers and Office Staff descended upon the resort to celebrate company growth, DRG’s evolving culture and numerous other successes of the past year.
Opening Ceremony highlights included:
- Celebration with 5-time Olympic Water Polo Champion, Jesse Smith
- Comments by Taco Bell’s Taylor Montgomery, Chief Marketing Officer, and Melissa Friebe, Chief Insights Officer
- Pinning our second cohort of Women’s Leadership Network (WLN) inductees
- Hearing from Deryk Engelland, former professional hockey player for the Golden Knights
- Recognition of our many deserving award winners

