DRG in 2023: Big Wins & Major Milestones



Can’t stop, won’t stop! We boldly proclaimed our mission of “racing to the top” this year with growth and innovation at the forefront. At 350-plus restaurants, there’s no slow down in sight! Join us as we zoom through the year in review highlighting all of the success we experienced in 2023. And don’t forget to follow along on our social channels Facebook, Instagram, LinkedIn and TikTok for a firsthand look at the fun!

Growth Mindset

It’s totally a numbers game. And DRG came out on top in 2023, reaching (and quickly surpassing) the 300 restaurant milestone ten times that of our founding acquisition of 29 restaurants in 2014!


Not just new places, but also new faces! DRG welcomed a new CFO, Ben Marmor into the executive suite.

New Now

A goal for growth means more new store openings! DRG saw plenty of ribbon cutting in 2023. Most notably:

Overland Park, KS

Indepedence, MO

Can We Talk Cantinas?

DRG continues to invest in innovation via the Taco Bell Cantina concept. Doubling as social experiences and event venues, our most recent cantina opened in San Jose, CA just in time for our 2023-2024 partnership with the NHL’s San Jose Sharks! This partnership allows us to create impactful experiences in the community for hockey and Taco Bell fans alike.

Doling Out Dollars For Scholars

We were thrilled to surprise our 2023 Live Más Scholarship winners at wide receiver Davante Adams’ Youth Football Training Camp in Las Vegas. Each year, the Taco Bell Foundation generously awards scholarships toward higher education to ambitious youth and Taco Bell team members all over the country. This year, the Foundation awarded $2.5 million to Taco Bell‘s own alone. Additionally, DRG is proud to have awarded $100,000 directly to our employees. 

Celebrating Success in Cabo

Each year we welcome a new group of top performers into DRG’s esteemed Champions’ Club and reward them with a special retreat away from the restaurant scene. We can’t be No. 1 without our people. And high performers need a little recharge before the next victory lap! 

Inclusive Culture Initiatives

We proudly announced a new companywide initiative to empower more DRG women to sit at the head table. Our Women in Leadership (WIL) Initiative aims to change the perception of women’s roles throughout DRG. Annually, DRG will invite a new class of female stars to join the WIL group, which will include a mix of office and restaurant leaders. 

Reaching the Summit

We celebrated a year full of victories at the 2023 Leadership Summit in Las Vegas! Inspired by the fast and furious world of racing, DRG restaurant leaders from each market gathered to recognize the world class team members who are helping us speed to the top of the quick service race.