DRG’s own SG Ellison recently interviewed with leading industry publication Restaurant Dive, as part of an update on the challenges and opportunities franchisees face in today’s market of “high development and operating costs.”
Senior reporter Julie Littman mentions several known restaurant brands in the article; SG represents the innovative, forward-thinking Taco Bell brand with comments on technological advancement, digital traffic and experimentation.
In the article, Littman reports on DRG’s use of the Taco Bell Go Mobile store format and shares SG’s expert insights on leveraging digital traffic: “I think there’s still a lot of room for growth in our order-ahead mobile apps as well as delivery,” she quotes him saying.
SG also discusses development and financing challenges in the current market, and says there will still be opportunity for those “with decent cash positions and the ability to grow their balance sheets, or finance their development on their own.”
Read the full article to gain a better understanding of the latest activity in the franchising industry.
